Wednesday, 25 November 2009

Innovation frustration

This morning I was looking at myself in the mirror, quietly confident I had the best a man could get, when I suddenly realised – with a little discomfort – that I didn’t. What had happened to my razor of champions; a blade that was supposed to handle the demanding contours of my face, as well as a bit of her unorthodox against-the-grain leg shaving? Well, it had gone blunt as a spoon after a week and I happened to feel like a loser: a stubbly one. But us freelancers are well accustomed to that. No, what really pissed me off was returning to purchase the same brand of blades and discovering what kind of ‘innovation technology’ they had been investing in. It would appear that battery-operated vibration and vitamin e-secreting neon-strip ‘upgrades’ had drained the budget out of making decent razor blades forever. Aren’t they missing the point there slightly? Do they care? I fear not. In fact, I’m beginning to see a rather ugly pattern emerging, and it’s not just the one on my chin. Pointless innovations, updates and applications that do little or no service to the original piece of machinery – sounds like a good rant piece for the Vueling inflight magazine, Ling...

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